ASO manager

ZIMAD,Posted 1 month ago

Middle

Full time

Negotiable

Remote

ZiMAD is a US mobile game publisher and developer that has been at the forefront of the gaming industry since 2009. We are a dynamic multinational team, speaking 15 languages and living in 63 cities across 17 countries. With an impressive portfolio of world-class free-to-play projects, including titles like Magic Jigsaw Puzzles, Puzzle Villa, Art of Puzzles, Dominoes, and many others, we constantly push boundaries and believe that games can be more than just entertainment.

We’ve forged partnerships with internationally renowned IPs (like Disney, Nickelodeon, LIFE, Sony Pictures etc.) and strive to develop games that sharpen mental well-being and deliver remarkable user experiences.

For which tasks (responsibilities)?

Develop and implement ASO (App Store Optimization) strategy to increase mobile app visibility and downloads.
Analyzing keywords, metadata, app descriptions, and other factors to optimize app store rankings (App Store, Google Play, etc.).
A/B testing of marketing creatives.
Monitoring and analyzing results of ASO strategies using analytics and reporting tools.
Implementing ASO best practices and innovations to optimize processes and achieve department goals.
Collaborating with development, marketing and product teams to align ASO strategies with overall goals.
Creating custom flow, working with CPP and CSL.

What kind of professional are we looking for?

At least 2 years of experience in the ASO.
Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, etc.).
Experience in testing marketing creatives.
Experience with CPP and CSL.
Analytical skills and ability to interpret data to make decisions.
Communication skills and ability to interact effectively with diverse teams.
English language proficiency at a level sufficient to read and analyze international data and trends.

Will be a plus: